Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

When you create an account or use our Service, we may collect the following personal information:

• Full name
• Email address
• Phone number
• Payment and billing information (processed securely through Stripe)

1.2 Business Information You Submit

During your use of the Service, you will provide business-related information through our interactive chat interface, including:

• Proposed business names
• Business descriptions and industry categories
• USPTO class selections
• Geographic scope and usage stage
• Responses to AI-generated questions

This business information is stored persistently and associated with your account or session to deliver search results, generate risk analyses, and improve the Service.

1.3 Information Collected Automatically

When you visit our Site, we automatically collect certain information through cookies, pixels, and similar tracking technologies, including:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages viewed, time spent on pages, and clickstream data
• Referring URLs and search terms that led you to our Site
• Session recordings and heatmaps (via Microsoft Clarity)
• Behavioral and interaction data for analytics and advertising purposes

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and improve the Service, including AI-powered trademark search and risk analysis
• To process transactions and send related information, such as confirmations and receipts
• To communicate with you, including responding to inquiries and providing customer support
• To personalize your experience and deliver content relevant to your interests
• To run and optimize advertising campaigns, including retargeting, across third-party platforms
• To analyze usage patterns and improve Site performance
• To comply with legal obligations and enforce our terms

3. AI and Third-Party Language Model Providers

Our Service uses artificial intelligence to analyze trademark conflicts and provide risk assessments. To power these features, we transmit certain user-submitted data—including business names, descriptions, and chat responses—to third-party large language model (LLM) providers. These providers currently include:

• OpenAI
• Anthropic
• Google

Important: Data sent to these providers may be used by them in accordance with their own privacy policies and terms of service, which may include use for model training and improvement purposes. We encourage you to review the privacy policies of these providers. We do not control and are not responsible for the data practices of third-party LLM providers.

4. Cookies and Tracking Technologies

We use cookies, pixels, tags, and similar technologies to collect information and support our business operations. The following tools are active on our Site:

• Google Analytics – website traffic analysis and user behavior insights
• PostHog – product analytics, session replay, and feature usage tracking
• Microsoft Clarity – session recordings and heatmaps to understand user interaction patterns
• Google Ads (conversion tracking and remarketing) – measures ad effectiveness and serves targeted ads to users who have previously visited our Site
• Meta Ads (Facebook Pixel) – tracks conversions and enables retargeting of users across Meta platforms
• LinkedIn Ads (Insight Tag) – measures campaign performance and enables retargeting of users on LinkedIn

These technologies may collect information about your online activities over time and across different websites and services. Some of these tools enable us to serve you targeted advertisements on third-party platforms based on your prior visits to our Site.

5. How We Share Your Information

We do not sell your personal information in the traditional sense. However, we may share your information in the following circumstances:

• Service Providers: We share information with third-party vendors who perform services on our behalf, including payment processing (Stripe), analytics, AI processing, and advertising platforms as described in this policy.
• AI/LLM Providers: As described in Section 3, user-submitted data is transmitted to third-party language model providers to deliver the core functionality of our Service.
• Partners and Affiliates: We may share information with business partners, affiliates, or other third parties for purposes such as co-marketing, referrals, or complementary service offerings. When we share your data in this way, we require that these parties handle your information in accordance with applicable law.
• Legal Requirements: We may disclose your information if required to do so by law, regulation, legal process, or governmental request.
• Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.

6. Data Retention

We retain your personal information and business data for as long as your account is active or as needed to provide the Service. We may also retain information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements. If you request deletion of your data, we will process your request in accordance with Section 8 of this policy.

7. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your data.

8. Your Rights and Choices

Account Information: You may update or correct your account information at any time by logging into your account or contacting us.

Data Deletion: You may request deletion of your personal information and associated business data by contacting us at hello@uppercaselaw.com. We will process deletion requests within a reasonable timeframe, subject to any legal obligations that require us to retain certain information.

Marketing Communications: You may opt out of promotional emails by following the unsubscribe instructions in those messages. Even after opting out, you may still receive transactional or service-related communications.

Do Not Track: Our Site does not currently respond to "Do Not Track" browser signals.

9. Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with additional rights regarding your personal information:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources from which we collected it, our purposes for collecting it, and the categories of third parties with whom we have shared it.
• Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Opt Out: You have the right to opt out of the "sale" or "sharing" of your personal information. Under the CCPA, the transfer of personal information to third-party advertising partners (such as through pixels and tracking tags) for targeted advertising purposes may constitute a "sale" or "sharing." To exercise this right, please contact us at hello@uppercaselaw.com.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To submit a request, please contact us at hello@uppercaselaw.com. We may need to verify your identity before processing your request.

10. Children's Privacy

The Service is intended for users who are at least 18 years of age. We do not knowingly collect personal information from anyone under the age of 18. If we learn that we have collected personal information from a person under 18, we will take steps to delete that information promptly. If you believe we may have collected information from a minor, please contact us at hello@uppercaselaw.com.

11. Third-Party Links and Services

Our Site may contain links to third-party websites, services, or tools that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will revise the "Effective Date" at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Service after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Uppercase, Inc.

301 E Archer St Tulsa, OK 74120 Email: hello@uppercaselaw.com

Uppercase provides strategic AI analysis and is not a law firm. Nothing in this Privacy Policy or on our Site constitutes legal advice. For legal counsel regarding trademarks or intellectual property, please consult a licensed attorney.